Black is Back - or is it?
- Simon Chopping
- Nov 27, 2023
- 2 min read

Maybe its just me but I often wonder whether the so called Black Friday Deal offered to us is as good as it sounds. Perhaps it is, but isn't good consistent pricing of products far more important? If a retailer can offer fair prices all year round surely we would be better off? True we may pick up the odd bargain here of there; I've done so myself and it feels good. But if I'm purchasing a product on a regular basis its nice to know that the price paid is a fair price. Of course there are times when a retailer such as ourselves may be able to offer better prices. Possibly due to high stock levels, short dated stock or just as a gesture of good will.
It was with this in mind that we came up with the idea of our "Make us an Offer". If our customers are purchasing our products on a regular basis there may be times when we can offer them a better price. This of course all depends on whether we have stock available to provide a better price or whether we are able to provide a loyal customer with extra discount. But at least it is worth a try; what has anyone got to lose? If we can we will; if not then I hope that we offer a fair price for the product from the start.
I'm not sure whether our customers want us to offer a yearly "Black Friday Deal" or not rather than to gain a special deal every now and then. Of course there are loyalty packages to be considered with better discounts - those we offer on a one to one basis for those clients who do buy consistently from us. However I'm happy to hear any reasonable comments as to how our customers want us to attract their custom. Please send your comments to info@purelyanimalproducts.com
Finally there are retailers who "Give in one hand and take with the other" whilst we just want to "Give" as best we can all year round!
Happy "Black Friday Shopping"
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